Shifa Foundation USA
Turning compassion into lasting support.
We partner with Shifa Foundation USA to support its digital fundraising, connecting website development, creative production and performance marketing across the donor journey. By month five, monthly online donation transaction volume had reached 5× the starting baseline. From first discovery to repeat giving, we bring the website, donation experience and campaigns together. Our ongoing partnership now also includes Google Ad Grants management.
- Client
- Shifa Foundation USA
- Work
- Website, creative & donor acquisition
- What we achieved
- We helped grow monthly online donation transaction volume to 5× the starting baseline by month five.
- Service
- Web development & performance marketing
What they needed.
- 01
A clear, trustworthy website with an integrated donation experience that makes supporting the foundation straightforward.
- 02
Performance marketing and campaign creatives that guide prospective donors from awareness through consideration, donation and repeat giving.
- 03
An ongoing partner to manage, measure and refine digital fundraising, with a scope that now includes Google Ad Grants.
What made it hard.
- 01
Earning donor trust in a crowded fundraising environment and keeping the message consistent from the first ad through to the donation checkout.
- 02
Connecting acquisition, retargeting and donor re-engagement, then extending the work to search campaigns within Google Ad Grants’ keyword and account requirements.
How we cracked it.
There’s more where that came from.
Bring your website and marketing together.
Tell us what you want your website and campaigns to help people do. We’ll talk through the journey, the work involved and how we can measure progress.
We’ll reply within one working day, talk it through, and outline the work, timing and cost before you decide.